How to Choose an Animated Explainer Video Company
Explainer videos simplify complex products, ideas and businesses into something a viewer can follow. Short, visual and direct, they have become a standard tool where images and text alone fall short. This covers what to look for when choosing a company to make one.
What explainer videos do
An explainer video takes an involved topic and makes it followable. That is the whole job. Where a product has moving parts, an unfamiliar mechanism, or a benefit that is hard to state plainly, animation carries the explanation better than copy.
The main types
- 2D explainer videos — affordable and effective, using flat graphics to hold interest
- 3D explainer videos — preferred for product demonstration, where detailed visualisation of features and mechanics matters
- Whiteboard explainer videos — well suited to complex data and step-by-step reasoning
- Infographic explainer videos — built for education, breaking dense information into digestible sequences
How to choose a company
Four things separate studios worth commissioning from the rest:
- Expertise — real command of sequencing, pacing, tonality and sound design, not just the animation itself
- Portfolio quality — review past work and judge whether the style genuinely fits your brand
- Production range — whether they can make the specific style you need, rather than steering you toward what they already do
- Brand alignment — whether they can work within your tone, colour, typography and logo rather than imposing a house style
What commissioning looks like
- Initial consultation — your needs, audience and objectives
- Concept development — creative directions aligned to the brand
- Production — scriptwriting through to animation
- Review — feedback and revision
- Delivery — final files in the formats and ratios you need
Why they earn their place
A well-made explainer clarifies detail that would otherwise be skimmed, improves brand recall, lifts engagement on the page it sits on, and gives sales teams something to send. Viewers remember visual explanation during the purchase decision in a way they rarely remember a specification list.
Conclusion
Choosing an explainer video company comes down to whether creative storytelling and technical execution sit in the same team. With attention spans as short as they are, professional production has shifted from a luxury to a practical necessity.
If you are looking for one, see how we make explainer videos or tell us what needs explaining.
